Riedell Skates

I had the pleasure of working with Riedell Skates during the time of the great Roller Derby renaissance. I was integral in relaunching the Riedell brand and creating all of the print and online sales and marketing materials. I created identities for multiple products lines and programs as well assisting with product packaging and graphic development. In addition to the Derby product offering I also created multiple successful marketing solutions for the Jam, Artistic, Rhythm and Outdoor skates including boots, trucks, wheels and all accessories.

I was an important part in the planning, design and implementation of ColorLab. ColorLab is an online, interactive, custom skate creator that allows customers to create custom boots by choosing colors and materials. ColorLab customers were then able to see a multi-view preview of their creation prior to ordering. Check it out for yourself: colorlab.com

• Branding
• Logo design
• Advertising design
• Catalog design
• Product brochure design
• Direct mail
• Web design and design of e-store
• Product design
• Apparel and merchandise design