Packaging Design

I am a sucker for well-designed product packaging. It influences what I buy and when. I can't make it through a store without stopping to look at the latest redesign. Great design not only gets you noticed on the shelf it also generates a feeling of need you didn't know you had. I take product design from concepts to mockup and from die lines to print. 

I had the great experience of working with Tesco when they were moving stores into Asia. I spent a Summer learning about Asian color theory and how retail product packaging differs from what we see in our country. I developed multiple concepts for Tesco's branded products many of which went on to be produced in 5 languages.

• Brand development
• Dieline creation
• Digital and physical mock-ups
• Photo direction
• Art direction
• Design and layout
• Copy writing
• Asset and file management