North Memorial Health

Working on the North Memorial Health rebrand was an amazing project. Lots of research, numerous rounds of concepts, focus groups and color combinations finally culminating into an amazing rebrand. I was the sole creative on this project handling all aspects of the project from concept to the finished brand standards guide. The rebrand was the first in 2 decades and came at a time when patients were loosing faith in healthcare. North Memorial Health was determined to change perceptions and the rebrand was the kick-off for a new way to care for people. The new logo can be seen on all buildings, collateral, marketing, online, print and TV advertising, apparel, ambulances, helicopters and just about everything else. It was very cool to see an ad that ran in Martha Stewart magazine and a TV ad during the Super Bowl.

• Branding
• Logo design
• Signage concepts
• Brand standards