Hurki Jerky

This is a brand exploration project I've been working on for a small batch, premium Beef Jerky brand. When I conceptualized Hurki, I wanted to create a humorous name that would be memorable. It started as a simple idea and a different spelling to make it unique but have the same sound a Herky. I wanted to create a brand that looked good on the shelf, trendy and international.

• Branding
• Logo design
• Packaging design